Trademark

This advanced Trademark course takes learners through the full lifecycle of trademark strategy from conceptualisation and selection to registration, enforcement, and litigation. With a strong focus on South African law and global considerations, the course integrates legal frameworks, real-world case studies, and strategic decision-making.

Learners will develop the ability to evaluate trademark strength, conduct clearance searches, interpret risks, and manage infringement issues. The course also explores modern challenges such as cybersquatting, digital enforcement, and cross-border brand protection.

InGroup SA (+0)

Intermediate

English

Course Certificate

0 Enrolled Students

12h 25m

Course Curriculum

Introduction to Trademark Law in South Africa
00h 20m
Basics of Trademarks
00h 20m
Kinds of Trademarks
00h 25m
Types of Applications in South Africa
00h 25m
Policy Behind Trademarks
00h 20m
Trademark
00h 15m
Trademark vs Other Company Identifiers
00h 20m
Registration of Trademarks
00h 25m
Procedure for Registration
00h 25m
Designing a Clearance Search
00h 25m
Interpreting Search Results
00h 20m
Drafting Applications
00h 20m
Removal of Trademark
00h 30m
Trademark Rectification
00h 25m
When Are You Ready to File an Application
00h 25m
Registered Trademarks
00h 30m
Unregistered Trademarks
00h 25m
Concept of Passing Off
00h 30m
Can You Fix a Descriptive Mark
00h 10m
Infringement Basics
00h 25m
Grounds of Infringement
00h 25m
Defenses to Infringement
00h 25m
Importance of Enforceability
00h 20m
Addressing Trademark Infringement
00h 20m
Domain Name Disputes & Cybersquatting
00h 30m
Trademark Counterfeiting
00h 20m
Google Ads Policies & IP
00h 20m
Trans-Border Reputation
00h 20m
Proper Trademark Marking & Use
00h 10m
Leading Trademark Case Studies
00h 40m
Case Study Analysis Framework
00h 20m
Policing & Maintenance of Trademarks
00h 35m

About the Instructor(s)

InGroup SA

Lecturer

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FAQs

No, but basic business or legal understanding helps.

Primarily yes, with global insights.

Yes searches, filing, enforcement, and strategy.

Yes, including leading legal precedents.

Absolutely this course is highly practical.

Requirements

Basic understanding of business or law
Internet access
Willingness to engage in practical exercises

Outcomes

Master Trademark & IP Knowledge
Strengthen Decision-Making Skills
Handle Trademark Legal Issues
Conduct Legal Research
Apply Critical Thinking in IP Law
Understand Legal Processes
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